Over the last two years, JER has been offering a selection of items to visitors, including standard chicken at RM10 per pack, fresh solid beef (RM10 per pack), Grade B eggs (RM10 per tray), mackerel (RM6 per pack), 5kg cooking oil (RM25), and 5kg rice (RM13).

He said KPKM, as the leading ministry of the programme, would also have a special pavilion to provide information and direct consultation, such as on padi technology, aquaculture and vertical farming, as well as a petting zoo for children.

He said the initiative, spearheaded by Tourism Malaysia Dubai along with Tourism Selangor, aimed to fortify existing ties and explore new avenues for collaboration.

He added that announcements regarding further developments will be made periodically.

Pengerusinya Syed Ibrahim Syed Noh berkata program yang dilaksanakan sejak 2015 itu menekankan kepentingan keusahawanan digital untuk menjana pendapatan, mempromosi produk dan meningkatkan jualan.